Highlights
- Bluetooth remote with Google Assistant allows you to use voice-activated commands to access any feature from the comfort of your couch
- Smart Cast with built-in Google Chromecast allows you to effortlessly cast content from your smartphone or laptop directly to your TV
- Features 4K HDR technology with high-speed 4K processing to deliver vibrant colours and detailed contrast levels in every scene
- Dolby DTS HD technology works seamlessly to deliver a surround sound audio experience
- Features 8GB of internal memory to store your favourite applications
Overview
About The Brand:
Xiaomi was founded in 2010 in Beijing by now multi-billionaire Lei Jun when he was 40 years old, along with six senior associates.
Lei had founded Kingsoft as well as Joyo.com, which he sold to Amazon for $75 million in 2004.
In August 2011, Xiaomi released its first smartphone and, by 2014, it had the largest market share of smartphones sold in China.
Initially the company only sold its products online; however, it later opened brick and mortar stores.
By 2015, it was developing a wide range of consumer electronics.
In 2020, the company sold 146.3 million smartphones and its MIUI operating system has over 500 million monthly active users.
In the second quarter of 2021, Xiaomi surpassed Apple Inc.
to become the second-largest seller of smartphones worldwide, with a 17% market share, according to Canalys.
[8] It also is a major manufacturer of appliances including televisions, flashlights, unmanned aerial vehicles, and air purifiers using its Internet of Things and Xiaomi Smart Home product ecosystems.
Xiaomi keeps its prices close to its manufacturing costs and bill of materials costs by keeping most of its products in the market for 18 months, longer than most smartphone companies, The company also uses inventory optimization and flash sales to keep its inventory low.
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